From the outside looking in, it is hard to believe Gentle Monster in Los Angeles, California is a place that sale luxury eyewear.

Gentle Monster was founded in Seoul, South Korea in 2011 and it is expanding globally with flagship stores in some of the hottest locations around the globe Los Angeles, New York, London, Beijing, Hong Kong, Shanghai, Singapore and more to come due to the swift trending of the brand.

The theme of the art on display inside Gentle Monster represent Harvest season. I felt like I was walking through an art gallery.

Scarecrows on a mother of pearl greet visitors at the entrance…

Metallic rods symbolizing grain stalks…

Handwoven rugs by Misu A Barbe the knit maker

Kinetic installation by artist Jung Uk Yang

Millennial branding seeds were planted by Gentle Monster to produce a successful harvest of online purchases from around the world.

Gentle Monster creates Instagrammable moments by encouraging visitors and potential customers to try on fashionable frames and take pictures to share on social media.

Sometimes all you need is a new pair of eyewear, to plant positive seeds and to harvest a crop of vision for the future.